MAKING IT KNOWN was born FROM a desire to thought-partner with founders with a vision. 

[MIK] was founded in 2022 by Radhika Somaia, a Luxury Brand Strategist and Communication Consultant. The consultancy specialises in guiding brands through the intersection of identity, design, and storytelling, enabling them to connect authentically and impactfully within an ever-evolving cultural and commercial landscape.

Our expertise spans across the consumer space—from luxury jewellery to premium tech accessories—supporting SMEs at both startup and growth stages. We help them refine their identity, elevate their presence, and transform into enduring brands with a unique point-of-view.

Radhika's professional journey in the luxury industry commenced over 10 years ago, where she honed her expertise alongside industry giants like Christian Louboutin and Gucci. Serendipitously, she fell into the world of jewellery, where she began advising and nurturing some of the best names in global contemporary jewellery. Developing a deep understanding of a landscape undiscovered by most, Radhika is known to champion the soul and skill of independent brands who are rooted in authenticity. 

With a strong ability to identify trends before they become mainstream, Radhika is regularly invited to write for Vogue India, Harper’s Bazaar India and the Natural Diamond Council.