MANPRIYA, a london-based contemporary jewellery brand, rewriting the rules of everyday fine jewellery.

MIK was brought on to transform the business into a unified brand, developing a distinct identity and voice.

We steered the design direction and product development for two new collections, crafted a fresh communication and visual strategy, and led creative direction. Our work extended to overseeing the website and packaging redesign, planning the launch strategy, executing comprehensive marketing campaigns, and developing a targeted sales strategy that successfully secured the brand's presence at Dover Street Market. MIK continues to support the growth of the brand globally.

Creative Collaborators: Oda Eide, Sophia Katyea, Boom Creative