MOKSH, a Mumbai-based jewellery brand that creates design-led fine jewellery.

As the brand expanded its presence globally, MIK was brought on to redefine its voice through a refreshed identity and messaging that resonated with an international audience. MIK developed a cohesive communication strategy with enhanced storytelling and tone, crafted a visually compelling language that bridged global and local sensibilities, and collaborated with local creative talent to bring to life the essence of the brand. Radhika continues to work closely with the brand, ensuring every interaction reflects consistency and leaves a lasting impact.

Creative Collaborators: Ashish Shah, Samar Rajput, Nishanth Radhakrishnan, Boom Creative and many more.