defining
voices
MAKING IT KNOWN [MIK], is a 360° brand strategy and communications consultancy dedicated to helping independent consumer brands discover and define their individual voice.
Founded by
RADHIKA SOMAIA
“Most people just tell me what I want to hear and charge me for the pleasure. Radhika has been focused on doing the best thing for my business, even if that means taking an opposing stance. That’s real value. She has a rare ability to simplify concepts into their essence, cut out the noise and build brands with conviction and taste.”
“In fine jewellery, very few people have the eye, words and aesthetics that Radhika has. She has used her ability to take Moksh and place it in a very distinct, contemporary position. To be able to understand the brand and its consumer, and then take both out of their existing worlds into uncharted territory is not easy. Radhika manages this by bringing the best in class talent together. ”
“Radhika has a strong eye for detail and has a good ability to identify trends before they become mainstream. We are grateful for the time she spent with us, helping us redefine Astley Clarke. ”